20.00 – 22.00
26 October 2023
Pakhuis De Zwijger, Amsterdam
With guests Kardashian Kolloquium and Hoog.
MJ Corey interprets the online and televised presence of Kardashian-Jenner family members using media theory. After starting out on Instagram, where she would write captions to accompany screenshots of Keeping Up with the Kardashians and post selfmade memes, she branched out to TikTok and YouTube to make video content as well. MJ also wrote pieces for outlets like the New Yorker and Vogue and is currently working on her first book.
Hoog started out as a YouTube-channel posting video essays about design. The video essay genre is one of the most prominent on the platform. Hoog essays maintain a consistent style, with 3D animation as one of its more distinctive elements and the use of genre defining elements such as archival footage, musical elements and voice over. Lately, Hoog started a joint venture with Simplicissimus as Fern, a new YouTube-channel where they post “armchair documentaries” in a similar style, but on a wider variety of topics, from McDonalds packaging to how The Netherlands should be considered a giant city. Only two years in, Hoog and Fern video’s clearly resonate with the YouTube audience, having passed a total of thirty million views to date.
Content creators on social media are usually not approached like film directors, musicians or designers, while these creators make an important contribution to our daily media consumption and (digital) culture. In the Significant Content event series, popular creators on various social media platforms are offered an artist talk.
Just as a significant figure in mathematics can make a difference in a calculation, the content of these creators can make a difference within the framework of a social media platform and reveal medium-specific characteristics of this platform. These creators often deploy very clever tactics that make their content work well within the medium they are using. By outlining the content and methods of these creators we unravel how social media platforms work beneath the surface.